See-Through Staging, STS, is a new twist on an old idea. Home staging has been a staple of the real estate industry for years, and certainly has had positive results. STS is able to take the most positive aspects of traditional staging, package them with full marketing campaigns for listed properties, and offer it at a fraction of the cost of comparable traditional staging alone. US Housing and Urban Development states that staged homes sell on average for 17% more money than un-staged homes.  Staged homes also spend on average 50% less time on the market then upstaged homes.  Staging is one of the most powerful tools available to real estate professionals and sellers.

 
However, traditional staging has a few drawbacks.  The most notable, being very expensive. Almost cost prohibitive is some cases.  Depending on the size of the home and the scope of the staging services provided, initial consultations and design can cost from $1500 up to $3000 and beyond.  There are also typically rental charges for the furniture and accent pieces, costing as much as $500 or more per month.  Obviously, these costs can really add up, and either comes out of the agents commissions or gets paid by the sellers themselves.

Another undesirable by product of traditional staging is potential damage to the home from moving large furniture in and out. This is especially problematic for new construction homes.

Along comes See-Through Staging.
Today’s buyers are very internet savvy. According to Realtor.com, 92% of all home searches begin online before the potential buyers ever consult a Realtor. Homes are placed on their “must see” lists based almost entirely on photos and information available on the web. Laptops and PC’s are the forum where real estate first impressions are made.

STS has developed a virtual staging platform eliminating potential damage to homes and available at a fraction of the cost of comparable traditional staging, while creating the dramatic impressions for online and print marketing that gets listings on buyer’s “must see” lists. STS also provides complete marketing packages which include interactive virtual flyers, e-blast campaigns, and professionally designed flyers.

Possibly the best part: STS handles everything from the start of a home’s marketing to the finished campaign.
The professionals working at STS provide high-quality photos, and then, using photos of actual furniture from their seemingly limitless catalog, create the “virtual presence” of a fully decorated, professionally staged home. To finish off the effect, they provide beautiful oversize glossy prints with easels to place in the rooms so both the staged and expansive impressions are made to potential buyers as they tour the homes.

With so many benefits and a price that is realistic to all price points of the real estate market, STS stands to become the standard within the industry. With the real estate market constantly changing and buyers becoming increasingly savvy, it is refreshing to see modern adaptation of traditional staging that brings it up to date with a bang!!